Are you the type of person who loves to bundle up in a blanket next to the fireplace and rejoice in a hot cup of pumpkin spice tea? Or are you the one who prefers to stir up a batch of mouthwatering pumpkin spice cookies? When we think of pumpkin spice, what do we think of?

Monika Chodak ’17, thinks of “sweater weather” which is her type of element. Catherine Mory ’19, says, “it tastes like fall”, or as Paige Jespersen ’17, would say, “heaven in my mouth.”

As these students describe the way pumpkin spice tastes to them, who wouldn’t want to go and try the flavor now? I would say their descriptions make my mouth water. Could the pumpkin spice flavor be added to anything?

Coming from POPSUGAR, we can add the flavor to cereal, cookies, granola bars, kale chips, and countless more delightful foods. With the rich, enjoyable flavor pumpkin spice acquires, the popularity just keeps continuing to rise. Would you say that washing your hair with pumpkin scented shampoo would be too much? No, not to Etsy sellers, who in fact, “promote Pumpkin Spice shampoo and conditioner.”

I guess you can call me crazy, but showering with the dreamy scents of pumpkin spice would be heavenly. Does pumpkin spice ruin some of our taste buds? Not to Paige Jespersen. She believes that if you were to add pumpkin spice to sweets they would be “irresistible”.

What’s with the Starbucks pumpkin spiced latte craze? When Starbucks brings this popular drink back every fall season, you would think this flavor never existed before considering its high demands.

At Starbucks, all you have to do is tell the barista to add a few pumps of pumpkin spice to your normal drink, let’s say chai tea, and boom, now you have a pumpkin spiced chai tea in your hands.

Halloween is what I like to associate the flavor with. Having to go out in forty-degree weather, trick- or-treating around your neighborhood, with a glass of pumpkin spiced latte calls for one warm night.

Could the love for the flavor be because of our own liking or perhaps the positive influences around us? The pumpkin craze is being spread with such enthusiasm all around.

Every ingredient that mixes together to make this lovable flavor, connecting people to the sensation of fall and their past memories. According to WordPress, there is this,“personal connection, which drives brand awareness and creates excitement surrounding this drink.”

Allowing one’s self to think back on a cool and breezy day in the fall when you had a pumpkin spiced latte in one hand and a blanket in the other. Where they might’ve been at a sporting event or family gathering, embracing every minute. Correlating this drink with that perception is prominent.

Could the popularity be due to the actual flavoring itself, or because of the memories we associate with the flavoring? So, here’s to the flavor we drink when it’s fall, and here’s to the spice that make most things taste nice.

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